Follow and NoFollow Links – how to use them?

In this article, the difference between follow and nofollow links will be introduced and discussed. In addition to this, you will learn how they can be obtained and when you can use both of them.

According to Google guidelines, some links should have a special “nofollow” mark, suggesting that the robot should not follow them. Other links (referred to as “dofollow”) are treated as “valuable”.

Follow Links and SEO

We can frequently hear about linking as the main method of positioning a website –indeed, that’s the way it is. However, it is not only getting external links essential to rank high in Google’s Search Engine, but it is equally important to use links with nofollow attributes.

Such links are marked in the code via the rel = “nofollow” tag. The opposite of nofollow links are dofollow links (or simply follow) that have no mark in the code. Therefore, it should be remembered that each link transmits automatically its power unless we change it in the settings of the website.

Dofollow Links vs. Nofollow

Should we allow Google to follow the links or not? This is a question that is asked by everyone who does not specialize in SEO. Let’s explain the basic differences and similarities between follow and nofollow links:

–    dofollow links transmit the power of PR (Page Rank), what means that they raise the ranking of the page to which they lead, while nofollow links do not transmit their power and do not have much impact on positioning,

–    both follow and nofollow links direct the Google robot to the target page,

–    dofollow links transmit the text anchor for Google search,

–    nofollow links can and should be used in situations when the content of the landing page might bring potential risk for a user. An unsafe and viral website may have a negative impact on our Google ranking along with the safety of the data of users who visit our website.

How to use Dofollow and Nofollow Links?

We always use follow links when we want them to have an impact on our position (in the case of incoming links) or external site (in a situation where we post a link on our site). How to do it? As it was mentioned before, just make sure that the link does not have the rel = “nofollow” attribute in the HTML code of the page.

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